Will ‘Giving Tuesday’ Get the Same Attention as ‘Black Friday’?

Will 'Giving Tuesday' Get the Same Attention as 'Black Friday'?

“What? Am I boring you?” I asked, as my friend’s eyes wandered around his living room where we sat on the couch catching up last month.

“Oh, sorry. I’m just looking around the room and thinking about what’s broken, or might break soon. Or what’s missing in the room. Or…”

“Why? It’s a beautiful living room in a beautiful house. What’s the problem?” I asked.

“Nothing’s the problem, really. But every year when the calendar turns to November, with Black Friday coming up, I always go through this exercise of sitting in every room of my house and thinking about what I need. I try to see if anything’s broken or running low so I can stock up, replace, or upgrade when the sale season starts. If the TV’s starting to flicker, I buy the next one. If the iPad is getting old, time for the latest model. And if the kids are bored of their toys, I know they need new ones. And so on…”

Curious to better understand, I asked if he had a process. Here are the four steps he takes to prepare for Black Friday:

  1. Studies his surroundings and compiles a list of “needs”,
  2. Scours the local newspapers for coupons, then looks online for promotional codes,
  3. Reads every review he can find before finally making his purchases,
  4. Makes his purchases with full confidence that the product and the price are right for him.

That got me thinking. What if the 151 million Americans?who shopped this past weekend applied the same passionate fervor to Giving Tuesday as they do to Black Friday, Small Business Saturday, Cyber Monday, and whatever clever name we’ll eventually give to the Sunday in between once weekend sales inevitably dip below the targeted sum?

What would our society look like if Charity Navigator got as much traffic last weekend as Coupons.com? If #GivingTuesday trended more broadly than all the shopping hashtags combined? Sure, you might not get the quick fix of next-day delivery when you purchase baby carriers for Syrian refugees, but you’ll be making a purchase that does more than save money; it could save a life.

So try it out. Take my friend’s four-step approach to shopping sales and apply it to fixing our broken world.

  1. Take a mindful walk around your neighborhood, with eyes open to your surroundings. Look for the cracks. That’s where you’ll find an opportunity to let the light in. Or get in the car and drive around your nearest downtown. Or save the trip and read the news – local, national, or international, with a discerning eye. Then ask the all-important questions: What’s broken, and how can I fix it?
  2. Learn about the organization’s return on investment on Charity Navigator or Guidestar. You don’t need coupons and promo codes to find the charities that are making the most of your charitable dollars. Are they spending efficiently? Are they having an impact in the world?
  3. Read reviews of the charity. Ask your trusted friends where they give, and why. Crowdsourcing your reviews will help you become even more grounded in this giving experience. If the charity is local, go visit them and ask to meet with their staff. The more connected you are to them, the more meaningful your gift will become. There is no more relevant review than your own!
  4. Make your gift. Open your hand and open your heart, and you’ll find that giving can be just as beneficial to you as it is to your beneficiaries. And don’t worry about how much you’re able to give; give what you can. As Mother Teresa said: “It’s not how much we give, but how much love we put into giving.”

Lastly, if you’re still itching to treat yourself to something great, upgrade your bookshelf with this classic about the power of meaningful giving, written by Adam Grant, called Give and Take. No, it can’t stream movies or make you a delicious latte, but it might just change your life. And who knows; you might start to think of every Tuesday as a Giving Tuesday.


Rabbi Elan Babchuck

Rabbi Elan Babchuck is a rabbi and an entrepreneur and spends much of his time exploring the rich intersections between these two traditions, and the abundant possibilities therein. He’s committed to leaving behind a world that is more compassionate, connected, and just than the one he found, and – in pursuit of that commitment – he is the Founding Director of Glean Network, an incubator and network for entrepreneurs who are building new models of faith in action, and Director of Innovation at Clal, a think-tank focused on the future of faith in America. He’s blessed to live and learn with his wife, Lizzie Pollock, and their three children, Micah, Nessa, and Ayla in Providence, Rhode Island. He reads broadly and voraciously, cooks adventurously, and finds sanctuary on the rock climbing walls of New England.

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