In this video, Rabbi Irwin Kula talks about the significance of Rosh Hashanah; the Shofar calls out to each of us to wake up and attend to our lives, to make sure that we become aware of the other levels of meaning in our lives.
The Wisdom of the Holidays series was made possible by a grant from Odyssey Networks. Produced and directed by Diva Communications.? This content originally appeared on clal.org on September 19, 2012.

Rabbi Irwin Kula is a 7th generation rabbi and a disruptive spiritual innovator. A rogue thinker, author of the award-winning book, Yearnings: Embracing the Sacred Messiness of Life, and President-Emeritus of Clal – The National Jewish Center for Learning and Leadership, he works at the intersection of religion, innovation, and human flourishing. A popular commentator in both new and traditional media, he is co-founder with Craig Hatkoff and the late Professor Clay Christensen of The Disruptor Foundation whose mission is to advance disruptive innovation theory and its application in societal critical domains. He serves as a consultant to a wide range of foundations, organizations, think tanks, and businesses and is on the leadership team of Coburn Ventures, where he offers uncommon inputs on cultural and societal change to institutional investors across sectors and companies worldwide.