Tag: Marketing


The Starbucks Cup: It's About Conversation

To paraphrase a famous statement, nonsense is nonsense, but the reaction to nonsense is worth looking at. What was at the bottom of the Starbucks cup controversy for me is not what it said about Christians and Christianity, but what it means for those of us who strive to make meaningful connections between religious traditions, rather than reinforce barriers. At issue here is not watering down what is Christian to avoid offending someone who is not Christian. What is at issue is maintaining spaces that can be conducive to meeting on equal......

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Why Apple Users Had an Issue with the U2 Album

Has Apple taken us from 1984 to 2014 and back again? In what is considered one of the greatest commercials ever made, Apple Computer introduced the Mac to the world in 1984 during the Super Bowl, running an ad that instantaneously changed the image of Apple forever. The commercial depicts a futuristic Orwellian dystopia controlled by Big Brother being destroyed by a courageous female runner wielding a sledgehammer – a metaphor for the computer that would change the world. Wearing a white tank top emblazoned with the now-iconic Mac, she hurls the......

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